Ever notice how much the term ‘innovative’ is bounced around? Here at UTalkMarketing we see it in almost every press release to come across our desk. But what is ‘innovative’ today?
Innovation is to use or show new methods and ideas of doing something that has essentially been done before.
We throw around the word innovation in marketing as if it were a prefix to the word advertising. Often, innovative is way off the mark.
So what is innovative?
Easy…campaigns that go where no campaign has gone before.
Campaigns are defined in an entirely different way than they were just 10 years ago.
Every element and medium has its own measure of success. The innovation stems from an idea that can be imbedded in multiple channels while presenting it in a different way for each.
Also, what may be innovative one week, isn’t innovative the next when 10 other brands have jumped on to it.
When I think of innovative campaigns I think of Mr ‘Old Spice’, or LG’s ‘Scarlet’ television launch. Or even Sony’s ‘Balls’ and ‘Paint’.
What do you think about when you hear ‘innovation’?
If you too are wondering how you can be more innovative come to our UTalkMarketing Marketing Innovation Expo, click here for more information