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How to create and tailor your next ad simply by listening in…
A number of big brand advertisers and marketers and experiment with developing ad campaigns based on what consumers are talking about on the web. Monitoring what internet users say in their instant...
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Marketers still searching Facebook for that “Holy Grail”
Facebook was offering up the “Holy Grail” of advertising in 2007. Two years on, what’s changed, better still, what has improved? It’s no secret that Facebook has never been the “Holy grail” of...
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Taking advantage of digital. Murdoch might be on to something…
Given the disastrous circulation figures in the magazine industry, it’s no wonder the newspaper industry is looking to protect itself. Pay walls might actually be the way to go – just as long as they...
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Goodbye to the Facebook “fan.” Hello to the “like.”
Facebook is replacing its “fan” buttons with “like” buttons on ads that direct users to big brands’ “fan pages” in a bid to further monetise the social networking site. That’s according to new...
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New app brings show reels to the masses
SohoSoHo, the advertising reels directory, has launched an iPhone app that will make it possible for directors, their reps and producers to showcase, download and access their work on the move. The...
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Could 3D breathe new life into cinema advertising?
Last week, digital transmission specialist Broadcast Australia became the first to broadcast 3D TV signals terrestrially over the air, as the rest of the world goes mad for all things 3D. 3D is...
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Gaming is becoming more real – so are the ads
In the last couple of weeks, I’ve noticed a lot more ads for the Nintendo DS. At first I thought it was trying to compete with the launch of Apple’s iPad. But no, today all became clear when the...
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Facebook’s new ad format might just work
Facebook is pitching its latest series of ad formats to big name advertisers such as Ford Motor and PepsiCo, but it needs you and your friends, too. The latest ad format that the social network has...
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The new dawn of advertising is forcing change
So what has the Allen & Co.’s annual conference for media moguls in the US resulted in? The promise of new advertising formats. Such touted new formats will outperform current industry staples...
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Show me the innovation!
Ever notice how much the term ‘innovative’ is bounced around? Here at UTalkMarketing we see it in almost every press release to come across our desk. But what is ‘innovative’ today? Innovation is to...
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